Why Your Frame Turn Is Lying to You
Kayla Ashlee, Certified Optician and Founder and CEO of Spexy, explains why an overall frame-turn average hides brand performance, why reordering keeps proven sellers on the board, and why the whole optical team should help pick frames.
A practice can sell plenty of frames and still miss what its inventory numbers are telling it. Kayla Ashlee, Certified Optician and Founder and CEO of Spexy, joins Ankit to explain why an overall frame-turn average can hide the performance of individual brands, how consistent reordering keeps proven sellers on the board, and why the whole optical team should help choose frames.
They also discuss how leaders can prepare their teams for a new process, how merchandising can go beyond basic categories, and Kayla's work at Spexy.
In this episode
- What an overall frame-turn number leaves out
- How to look at inventory by brand
- Why reordering matters
- How to involve opticians in frame selection
- What leaders can do before introducing a new process
- Kayla's plans for FrameTurn and Spexy
Guest link
Spexy: https://spexy.co
Listen and share: https://buildingempires.live/episodes/why-your-frame-turn-is-lying-to-you
